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Preview Audience Reactions: THE MAGNIFICENT AMBERSONS

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These are the contents of several audience comment cards, collected at the first screening of THE MAGNIFICENT AMBERSONS on March 16th, 1942 (image: page 117, THIS IS ORSON WELLES, Bogdanovich & Welles). Based on comment cards like these, AMBERSONS was mangled by RKO executives. Welles’ career went down the toilet.

This audience, by the way, had been shown the film after actually paying to see a bit of Dorothy Lamour fluff called THE FLEET’S IN. This is all a bit like asking an A-TEAM audience to focus-group a Haneke film.