Matt Honan explains:
In an era when a story’s success is defined by its impact, there are a lot of cheats. Need to boost pageviews? You could rent a botnet for $2 an hour and point many thousands of visitors to your story. But counting pageviews is old-school—”engagement” is where it’s at today. So I went to Fiverr, a service that lets you pay people $5 for all sorts of tasks. First, I paid someone to get 6,000 people to spend at least 30 seconds viewing my story. To juice social media I paid $5 for 2,000 shares on Facebook. I also put down $5 for 500 people to tweet my story and another $5 for 500 retweets of my own tweet. Money can’t buy me love? Nonsense.
This is an iron-clad plan for the acquisition of meaningless notoriety—which is great, because after Money, that’s the only thing Americans care about.