jarrodwhaley.com

I make films. I'm also a nerd.

Posts Tagged ‘piracy’:

Let’s Think of Piracy As Free Marketing

This whole debate about whether Adobe’s subscription model is a good idea or not brings to mind a lot of arguments I’ve been making for years about all “pirated” media. Trying to ignore the fact that people are going to copy your software (or film, or music) is myopic and insane–that’s just the way the world is. What’s more, today’s pirates are tomorrow’s paying customers. Here’s Rick Webb on the fact that his piracy of Photoshop ended up making Adobe a ton of money:

So, by my calculation, I have now personally overseen the procurement of well over $250,000 of Adobe software through the years. Software I learned through piracy. Piracy that gave me a career.

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O’Reilly Media on Piracy

Finally, a non-moronic opinion on digital piracy:

I am pretty confident that if you did a demographic study of the people who grab torrents and unauthorized content off the Internet, the majority of them would not be economically able to pay the prices on the products. Another data point to think about is when you were in college, was the money you spent on books a good experience as you saw your beer, food, date, clothes, and incidental money fritter away on books?

Hendrickson sees piracy as a form of marketing. Yup.