I make films. I'm also a nerd.

Posts Tagged ‘software’:

Let’s Think of Piracy As Free Marketing

This whole debate about whether Adobe’s subscription model is a good idea or not brings to mind a lot of arguments I’ve been making for years about all “pirated” media. Trying to ignore the fact that people are going to copy your software (or film, or music) is myopic and insane–that’s just the way the world is. What’s more, today’s pirates are tomorrow’s paying customers. Here’s Rick Webb on the fact that his piracy of Photoshop ended up making Adobe a ton of money:

So, by my calculation, I have now personally overseen the procurement of well over $250,000 of Adobe software through the years. Software I learned through piracy. Piracy that gave me a career.

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